A LITTLE CLARITY GOES A LONG WAYMake the numbers
Make the numbers
make sense.
Two focused calculators for lead-generation reporting. The inputs are yours. The arithmetic is visible.
01 / COST PER LEADKnow what
Know what
each lead cost.
Use spend and recorded leads for the same period. For several campaigns, add spend and lead counts before dividing.
CPL = total spend ÷ total leads
₹4,800 spent and 32 leads gives ₹150 per lead. It describes acquisition cost; it does not measure lead quality.
02 / CAMPAIGN BUDGETA target.
A target.
An assumption.
A starting budget.
Explore the spend implied by your lead target and an assumed CPL. Keep the assumption visible.
Budget = target leads × assumed CPL
Actual delivery varies. Agency fees, taxes, and production costs are excluded. This calculator does not set platform budgets.